IAB Europe
Founded in 2008, IAB Europe is the leading European-level industry association for the digital Marketing and advertising ecosystems. The company’s goal is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, explaining the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonized business practices that take account of changing users’ expectations and enable digital brand advertising to scale in Europe. Today, IAB Europe represents over 5,500 organizations.
Latest Posts
Indicators | Artificial Intelligence
Improving Productivity is The Main Objective That Artificial Intelligence Support in Achieving It to Agencies at a Rate of 55%, 2018
Companies are in the process of understanding how artificial intelligence adoption will affect their industry. It can be intimidating and even discomforting to consider the consequences of using machines to make decisions. Marketing industry should be comfortable with this potential shift. Making decisions based on data isn’t a new concept. It’s long been at the …
Indicators | Artificial Intelligence
Artificial Intelligence Adoption Will Provide More Time To Make Strategic Decisions & Will Reduce The Repetitive Processes At a Rate of 42%, 2018
Artificial intelligence can consume and process large amounts of data painlessly at an accelerated level, its vast speed brings efficiency and productivity to almost all of the industries that use it, and as it continues to develop and become even more efficient. The abilities of computing capabilities have grown considerably, algorithms have become more refined, …
Indicators | Digital Marketing
ROI Attribution is The Main Objective of The In-House Programmatic Buying by USA Marketers at a Rate of 47%
Taking programmatic in-house is an increasingly popular option for marketers, programmatic has been a must-have in the advertising industry, offering a quick and typically cost-effective avenue for automated ad buys and placements. While this advertising tactic has been historically handled by media agencies, brands are more and more looking to bring this branch of their overall …
Indicators | Artificial Intelligence
Agencies Objectives That Artificial Intelligence Helps to Drive, 2018
Artificial intelligence can be used to solve problems across the board it can support businesses in increasing sales, detect fraud, improve customer experience, automate work processes and provide predictive analysis. Simulation of human intelligence processes by machines, especially computer systems. AI is performing tasks such as identifying patterns in the data more efficiently than humans, enabling businesses to gain more insight out of …
Researches | Digital Advertising
Attitudes to Digital Video Advertising, 2018 | IAB Europe
In Europe, digital advertising is estimated at a €41.9 billion which continues to be driven by video and mobile. Indeed, digital video increased by 21.4% in 2016 to a market value of €3bn and now almost half of the digital video is generated programmatically (46.5%). Find more insights into the status of adoption and buy-side …
Indicators | Digital Marketing
News Websites Are the Most Used for Digital Video Advertising in Europe With a Rate of 67%, 2018 | Iab Europe
The rise of social video allows this content to be shared easily and quickly, for example, current news stories can be shared widely across social media platforms making these attractive content pieces for advertisers. Video advertising is a commercial that may appear before, during, and or after a variety of content including streaming video, animation, …
