Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …

Digital payment is a way of payment which is made through digital modes. In digital payments, payer and payee both use digital modes to send and receive money. It is also called electronic payment. No hard cash is involved in digital payments. All the transactions in digital payments are completed online. Smartphone has emerged as a preferred mode for carrying out digital payments since it …

The online retail market in India has grown by leaps and bounds from its nascent state in the mid-2000s to its current market. Strong government initiatives coupled with reducing prices of smartphones and data plans by telecom service providers have led to an increase in adoption of internet amongst new users. Consumer behavior has also …

The new approach from KPMG’s Global Customer Center of Excellence and KPMG Innovation Labs pinpoints the drivers of choice that open and close the customer’s wallet — from Millennials to Baby Boomers customers; with surprising findings from a survey of 10,000 people across the US, UK, India and China. The study investigates what KPMG calls …

The Black Friday discount period in the UK – this year – extends up to a month for some retailers. Only 44% of total Black Friday’ purchases were made on the Friday itself, with the remaining purchases spread out over the wider ‘Black Friday’ period which varied greatly by retailers and by product category. During …

Heavy gamers in India are considered as the gamers who spend more than 30 minutes/month on online gaming. 66% of them are below 24 years old, while 16% are between 25 & 30 years old. 87% of them are males and only 13% are females. 88% of those heavy gamers prefer using mobile devices for …