/ Guides / How to Build a Successful Strategic Plan for Marketing | Gartner
How to Build a Successful Strategic Plan for Marketing | Gartner
Do you know that corporate strategists spend an average of 21.9 hours per week on planning, while business executives and their teams spend an average of 10.1 hours?
Functional leaders in companies of all types and sizes across all industries are gearing up for strategic planning. Paradoxically, many of them lack a coherent roadmap for creating their strategic plan. The problem is, the results planned often fail to meet expectations.
Gartner surveyed more than 400 marketing executives and their teams to provide you with insights shared by functional leaders as well as lessons learned and best-practices advice.
Download the Gartner’s guide to learn more about how to:
Build a successful strategic plan.
Save time by following 8 key steps and using marketing tools.
Founded in 1979, Gartner, Inc. is the world’s leading research and advisory company and a member of the S&P 500. Gartner equips business leaders with indispensable insights, advice, and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.The company serves leaders of every major function across the enterprise and it's trusted as an objective resource and critical partner by more than 15,000 organizations in more than 100 countries — across all major functions, in every industry and enterprise size.