Digital Marketing Guides & Strategies

PPC 101: A Beginner’s Guide to PPC | WordStream

Digital Advertising

Pay-Per-Click (PPC) can have a major and positive impact on most businesses and brand. PPC is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s also a way of buying visits to your site, rather than attempting to earn those visits organically. Google AdWords is the most popular PPC advertising system in the world.

Before you start your PPC ads you need to set a Google AdWords account. You should have a website that is relevant, easy to navigate and fairly well built out. You have to be willing to commit to this project for the long haul (financially and time-wise) and you have to be willing to dedicate some extra manpower to PPC for the next few weeks.

Once you have these 3 conditions, you are ready to get started your Google AdWords account and here’s how:

  1. Head to to set up an account. It’s better to set up a new Gmail account ahead of time, which you use specifically for AdWords management. So, your personal email isn’t bombarded with emails from AdWords.
  2. After establishing your account, you must complete a few housekeeping items, such as setting your time zone and currency preferences.
  3. Finally, you are prompted to set up billing information. With AdWords and you have two payment options you choose what is better for your business.
PPC 101: A Beginner’s Guide to PPC | WordStream

A Screenshot Shows the Two Google AdWords Payment Options.

PPC 101: A Beginner’s Guide to PPC | WordStream 1 | Digital Marketing Community

PPC 101: A Beginner’s Guide to PPC | WordStream 2 | Digital Marketing CommunityPPC 101: A Beginner’s Guide to PPC | WordStream 3 | Digital Marketing Community


Founded in 2007, WordStream, a Google Premier Partner and Bing Elite Partner, is a search marketing company has provided software and services that help marketers get more out of online advertising for more than a decade. The company has evolved from a simple keyword research tool into a suite of cross-platform advertising solutions.

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