Digital Marketing Guides & Strategies

The Complete Guide to Monitoring for Social Media Marketers | Mention

Digital Marketing

We all know the power of social media and what it can do. Using social media for your own benefit is an art, we need to find a smart way to use it. Social media monitoring will help you. Therefore, this guide looks at practical steps in order to increase your return on investment in social media.

Social Media Monitoring Tools:

According to the social media monitoring guide, we need to start by defining “monitoring tools”. They actually listen to and sort through all of the conversations on social media and make them easily digestible.

Of course, this is helpful, especially, now that social media is so crowded. You could try to rely on each platform’s built-in analytics, but that would spread you pretty thin. One of the best social media monitoring apps is Mention.

The Complete Guide to Social Media Monitoring in 2021 | DMC

With Mention, you can monitor what’s being said about any name or keyword on any social network, then react and analyze conversations.

Work With Influencers:

Social media influencers have become really important nowadays, the question is how influencers improve your social media marketing?

According to the social media monitoring guide, Influencers have a particularly loud voice because their followers genuinely want to hear from them. We use influencer marketing when we’re trying to find valuable advocates for brands. When influencers talk, people listen.

Here are some popular ways to work with influencers:

  • Creating content: This could be email newsletters, podcast appearances, or guest blog posts.
  • Social media promotion: Leverage an influencers’ reach in order to increase your own. Collaborate to promote each other on social media.

Furthermore, the best collaboration depends on the influencer and the goals of your campaign.

To know more about social media monitoring, make sure to download the full guide here.

The Table of Content of “The Complete Guide to Monitoring for Social Media Marketers”:

  • Introduction
  • 1. Social Media Monitoring Tools
  • 2. Set Marketing Goals
  • 3. Listen Better
  • 4. Engage With Followers
  • 5. Work With Influencers
  • 6. Monitor the Competition
  • Conclusion

Number of Pages:

  • 24 pages


  • Free


Mention enables brands and agencies to leverage media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic - the platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights. Mention's on a mission to help companies make smarter business decisions based on relevant social insights. Mention was created for one simple reason: to help brands and businesses easily manage their online presence. It was through a spark of innovation and market demand that eFounders decided to build Mention in 2011.

Benefits of Using Mention :

  • Monitor online media: Mention crawls extensive sources across the web such as social media, forums, blogs, news, and review websites.
  • Analyze your competition: Monitor what is said about your competition online. Measure their share of voice and stay ahead of the game.
  • Manage your brand: Understand how your brand is perceived online. Catch and respond to crises before they get out of hand.
  • Listen to your audience: Improve and build your social media strategy based on audience insights around your key topics.
  • Pilot your social channels: Build your social strategy and schedule in advance. Preview and organize content in a multi-channel editorial calendar.
  • Grow your agency: Have an edge on your client's industry with valuable insights. Manage clients' channels and deliver custom reports.
Watch the below short video to know what is Mention;

The Top Features of Mention:

  • Monitor
  • Listen
  • Publish

Mention Pricing:

  • Free
  • Solo: $25/month
  • Pro: $83/month
  • $450+/month
NOTE: All prices are subject to change without prior notice. So, please check the original link of pricing.

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