Digital Marketing Statistics & Metrics

1 in 3 In-Store Purchases in Us & China Are Made After Browsing Online First, 2016 | iab

Consumer Behavior | China

16% of Americans and 13% of Chinese “browse first in-store” before making any in-store purchases, while 42% of Americans and 46% of Chinese “browse first online” before making any online purchases. On the other hand, 1 in 3 in-store purchases are made after browsing online first.

1 in 3 In-Store Purchases in Us & China Are Made After Browsing Online First, 2016 | iab 1 | Digital Marketing Community

IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
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