Digital Marketing Statistics & Metrics

46% of US Internet Users Prefer Social Media as a Source of News in 2016 | Reuters Institute

Consumer Behavior | Global

The important change in digital media is the growth of news accessed via social media channels like Facebook, Twitter, Snapchat & Instagram, News has become an important part of the Facebook mix over the last year, Not just accessing to news via social media, the sample shows indicators coming to depend on it for direct consumption.

In the US, 46% of the sample are using social media as a source of news has risen to – the percentage doubled since 2013 -, UK (35%) & Germany (31%) have moved less far in this direction. High adoption in countries like Greece, Brazil, and Turkey means that users across all 26 countries average 51%.

A Figure Shows The Sources of News 2012-2016.

A Figure Shows The Sources of News 2012-2016.

Reuters Institute

Established in autumn 2006 and based at the Department of Politics and International Relations at the University of Oxford, the Reuters Institute for the Study of Journalism is dedicated to exploring the future of journalism worldwide through debate, engagement, and research. The RISJ hosts journalists from all over the world, connects them with professional peers and leading academics from a wide range of different fields and facilitates the exchange of ideas by taking part in public debates, by hosting conversations, and by publishing new and interesting work.
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