Rival IQ has released its 2019 Social Media Benchmarks Report includes everything you need to know to benchmark your social media success on Facebook, Twitter, and Instagram against your competitors across these.
Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights. So, In this post, we’re focusing on Facebook average engagement rate across industries benchmarks.
As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions on what ways to communicate with our audience.
The Average Engagement Rate on Facebook Across Industries, 2019:
- The alcohol industry is ranked as the top industry with average engagement rate per post on Facebook of 0.14%.
- Sports teams, non-profits, hotels & resorts come next as industries with an average engagement rate per post on Facebook of 0.13%.
- Food & beverage, higher Ed and influencers also listed as industries with average engagement rate per post on Facebook of 0.12%.
A Graph Shows the Average Engagement Rate Per Post on Facebook by Industries 2019.
Engagement is defined as a measurable interaction on social media posts, including likes, comments, favorites, shares, and reactions. The engagement rate is calculated based on all these interactions divided by the total of the followers/fans count.
The Average Posts Per Day on Facebook Across Industries, 2019:
- The media industry is ranked as the industry with the highest average posts per day on Facebook with a rate of 8.18 posts.
- Sports teams come next with average posts per day on Facebook with a rate of 2.95 posts.
- The retail industry also listed with an average of posts per day rated with 1.13 posts.
A Graph Shows the Average Posts Per Day on Facebook Across Industries, 2019.
The Facebook Posts VS. Engagement Rate Across Industries:
- The alcohol industry is ranked as the industry with the highest Facebook engagement rate of 0.14% with posts per day rate of 0.48.
- Sports teams come next with a Facebook engagement rate of 0.13% with posts per day rate of 2.95.
- Media is ranked as the top industry with 18.8 average posts per day although it has the lowest Facebook engagement rate of 0.05%.
Figure Shows the Facebook Posts VS. Engagement, 2019.