The Main Benefits of Investing in Customer Intelligence Capabilities

Digital Marketing Statistics & Metrics

The Main Benefits of Investing in Customer Intelligence Capabilities

Digital Marketing | Global

Customer intelligence is the information extracted from customer data with the purpose of understanding customer behavior and producing insights in order to drive future business growth.
Customer data can include demographic data, web and mobile browsing activities, customer sentiment, support team interactions, survey data, social media actions, transactions, customer preferences, and sales team interactions.

Effective customer intelligence activities are directly linked to business performance, particularly revenue growth and profitability. It drives the growth of business profitability and revenue by developing or accelerating the maturity of key competencies within the company, companies that have used effective customer intelligence to drive customer centricity have enjoyed discernible returns and market advantages.

Take a glance at the main benefits of investing in customer intelligence capabilities:

  • Improving marketing ROI is ranked as the main benefit of investing in customer intelligence capabilities by surveyed agencies with a rate of 75%, compared to 66% of surveyed companies who agreed.
  • Customer retention is ranked as the second significant benefit of investing in customer intelligence capabilities by surveyed agencies with a rate of 67%, compared to 62% of surveyed companies who agreed.
  • Customer acquisition also listed as a benefit of investing in customer intelligence by surveyed agencies with a rate of 65%, compared to 62% of surveyed companies who agreed.
  • Increasing customer lifetime is ranked as an advantage also of investing in the implementation of customer intelligence capabilities by surveyed agencies with a rate of 61%, compared to 59% of surveyed companies who agreed.
The Benefits of Investment in Customer Intelligence.

A Graph Shows The Benefits of Investment in Customer Intelligence Capabilities.

London Research

London Research, is a part of Communitize Ltd, is a sister company to Digital Doughnut, the world's largest community of marketers and digital professionals. They are based in London, but their approach is very much international.London Research produces content to help power B2B brand marketing and lead generation activities. They work with technology companies and agencies seeking to tell a compelling story based on thorough research and insightful data points.London Research supports companies to build and cement their brand reputation while engaging stakeholders and prospects, generating high-quality leads and offering better decisions.
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