China Outperforms the US in Mobile Internet Usage & Mobile Commerce

Digital Marketing Statistics & Metrics

China Outperforms the US in Mobile Internet Usage & Mobile Commerce, 2016 | iab

E-Commerce & Retail | China

93% of shoppers in the US go online via PC or laptop, while 70% do so via mobile. But when it comes to mobile commerce, 75% of US shoppers buy using PC or laptop and only 34% purchase using a mobile device in past 12 months.

China exceeds the US in mobile internet usage and mobile commerce. 94% of Chinese internet users go online via a mobile device and 67% of them purchase products via mobile devicesĀ in past 12 months.


The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.

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