The Types of Data Used as a Part of Customer Intelligence Activities by Agencies, 2019:

Digital Marketing Statistics & Metrics

The Most Used Types of Data as a Part of Customer Intelligence Activities by Agencies, 2019

Digital Marketing | Global

Information technology now makes it possible to collect massive amounts of data about customers’ characteristics, behaviors and buying patterns.
Customer intelligence is the systematic process of gathering, analyzing and applying information both qualitative and quantitative data about the customer environment that includes the current, past and prospective customers that simultaneously reflect and refines the company’s understanding of its relationship to the customer environment.
Customer Intelligence is reflecting the company’s understanding of its relationship with customers’ environment by focusing on the most urgent process and strategy decisions. It refines that understanding by creating informative insights that not only improve planning, decision-making, operations and performance but also improve the clarity with which the customer is understood and the value derived from that understanding.

Take a glance at the most used types of data as a part of customer intelligence activities, 2019:

  • Social data is ranked as the most used type of data as a part of surveyed agencies’ customer intelligence activities with a rate of 64%.
  • Behavioral data is ranked as the second most used type of data as a part of their customer intelligence activities by surveyed agencies with a rate of 58%.
  • Socio-demographics are ranked also as a type of data that surveyed agencies use as a customer intelligence activity with a rate of 55%.
  • Transactional data comes at next also as a type of data used by surveyed agencies as a part of their customer intelligence activities with a rate of 53%.
types of data used as part customer intelligence activities 2019.

A Graph Shows The Types of Data Used As a Part of Customer Intelligence Activities, 2019.

London Research

London Research, is a part of Communitize Ltd, is a sister company to Digital Doughnut, the world's largest community of marketers and digital professionals. They are based in London, but their approach is very much international.London Research produces content to help power B2B brand marketing and lead generation activities. They work with technology companies and agencies seeking to tell a compelling story based on thorough research and insightful data points.London Research supports companies to build and cement their brand reputation while engaging stakeholders and prospects, generating high-quality leads and offering better decisions.
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