Household Goods & Furniture Are Growing Mostly in Online Shopping

Digital Marketing Statistics & Metrics

Household Goods & Furniture Are the Most Expected Category Growth in 2017 | KPMG

E-Commerce & Retail | Global

Household goods and furniture are the most expected purchases category to grow in the future. Furniture/home décor is more likely to younger age groups, while household goods and appliances are more likely to Baby Boomers.

This research was largely based on an online survey of 18,430 consumers living in more than 50 countries. The respondents were between the ages of 15 to 70 years, each having purchased at least one consumer product online in the past 12 months.


Founded in 1987, KPMG is a global network of professional firms providing three lines of services: financial audit, tax and advisory. KPMG has over 200,000 outstanding professionals working together to deliver value in 154 countries and territories.KPMG firms develop a rich understanding of clients' businesses and the insight, skills and resources required to address industry-specific issues and opportunities.

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