Most of all American shoppers shop from large retailers with a rate of 74% and marketplaces with 54%, followed by 44% do so at webstores and 36% at category-spec.
But there are some features that American online shoppers would like to see more from online stores. Images (78%) & reviews of products (69%) and side-by-side product comparisons (46%) are highly appreciated & required by them. So, retailers need to be aware of what their shoppers need more to increase their interaction and conversions.
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