Mobile has greatly influenced the shopper’s decision journey. Retail apps, which formerly existed only to provide an e-commerce shopping experience on mobile, can now create a more compelling experience for shoppers by adding an in-store experience. Whether it’s to offset the show rooming trend, develop their e-commerce streams, or cultivate customer loyalty, mobile solutions are becoming increasingly instrumental to the success of retail businesses worldwide.

Take a glance at the most important retail application features by online shoppers:

• Acceptance of payment methods such as ApplePay or PayPal is ranked as the most important retail application feature with a rate of 43%.
• High-quality product images ranked as the second most important feature with a rate of 42%.
• Ability to read reviews come at next as an important retail application feature with a rate of 41%.

A Graph Shows The Most Important Retail Applications Features, 2017.