Instagram Active Users Hit 894.9 Million in 2019

Digital Marketing Statistics & Metrics

Instagram Active Users Reached Over 894.9 Million in 2019

Social Media Insights | Global

Instagram target audience research should be one of the first things on the list when developing an Instagram strategy. No matter what industry you work in, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform and your audience, including what kinds of content resonate most, how to build an Instagram stories strategy, and how to track your metrics and KPIs.

Moreover, Influencer marketing may have grown in popularity thanks to Instagram, but you don’t have thousands of dollars to cash in on this trend. Micro-influencer marketing is officially the next big thing, and brands are already finding success in working with Instagram accounts that have smaller followings.

Take a glance at the Instagram audience overview, 2019:

  • The number of active users that Instagram indicated that they can be reached with adverts on Instagram is 894.9 million.
  • The percentage of adults that can be reached with adverts on Instagram is 15%.
  • The quarter on quarter growth in Instagram advertising reach is +4.4%.
  • Females are more likely to be advertising audience on Instagram than males (50.3% versus 49.7%).
  • It worth to be mentioned that, the US owns the largest number of Instagram active users.
Instagram target audience research should be one of the first things on the list when developing an Instagram strategy. No matter what industry you work in, it pays to build a presence on Instagram.,Instagram Audience Overview-2019

A Figure Shows Instagram Audience Overview, 2019.

We Are Social

We Are Social. They are a global agency. They deliver world-class creative ideas with forward-thinking brands. We Are Social belief in people, not platforms and the power of social insight to drive business value. They call this social thinking. With an international team of over 700 and offices in New York, Madrid, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Hong Kong, Shanghai, Beijing and Sydney their mission is to put social thinking at the center of marketing. We Are Social work with clients including Adidas, Netflix, Google, HSBC, Renault and Audi on global, regional and local projects.
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