Instagram target audience research should be one of the first things on the list when developing an Instagram strategy. No matter what industry you work in, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform and your audience, including what kinds of content resonate most, how to build an Instagram stories strategy, and how to track your metrics and KPIs.
Moreover, Influencer marketing may have grown in popularity thanks to Instagram, but you don’t have thousands of dollars to cash in on this trend. Micro-influencer marketing is officially the next big thing, and brands are already finding success in working with Instagram accounts that have smaller followings.