Metrics Organizations Use to Measure the Success of Mobile Applications Q2 2016 / Adobe | Digital Marketing Community

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Metrics Organizations Use to Measure the Success of Mobile Applications Q2 2016 / Adobe

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As shown in this Chart produced by Adobe, seven in ten (71%) companies look at total downloads but less than half use more nuanced, and arguably more important, metrics.
Some metrics, such as recurrent usage and time spent, are often overlooked because of their perceived simplicity, a lack of understanding or the right tools, but they tend to uncover valuable patterns of behavior that can inspire further refinement and optimization.

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