Mobile Surpasses Search as the Lead Ad Format, 2016 | PWC

Digital Marketing Statistics & Metrics

Mobile Surpasses Search as the Lead Ad Format, 2016 | PWC

| Global

This chart shows that mobile revenues have increased 86% from 31% of total reported in Q2 2015 to 48% of the total in Q2 2016.
Mobile revenues consisted of Mobile Search with $3.9 billion, Mobile Display-related formats include Banners and Video with $4.0 billion and Mobile Other with $256 million.

mobile-surpasses-search-as-the-lead-ad-format-for-the-first-time

  • RELATED ARTICLE

    Subscribe for our newsletter!

    Fields marked with an * are required

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019