/ Indicators / The Most Important Sources of Information For Online Shoppers When They Are Interested in Purchasing Product, 2019
The Most Important Sources of Information For Online Shoppers When They Are Interested in Purchasing Product, 2019
Product reviews and ratings are popular tools to support the buying decisions of consumers. These tools are also valuable for online retailers, who use rating systems in order to build trust and reputation in the online market. Many online shops offer a quantitative rating, textual reviews or a combination of both. Online reviews increase the trustworthiness consumers consider the sole availability of user-generated reviews and ratings as an important criterion for their evaluation of product attributes and the trustworthiness of a vendor.
Take a glance at the most important sources of information for online shoppers when they are interested in purchasing a product, 2019:
Customer reviews are ranked as the most important source of information by surveyed online shoppers when they are interested in buying a product with a rate of 42%.
Consumer rating is ranked as the second most important source of information by surveyed online shoppers when they are about to buy a product online with a rate of 38%.
Search engines are also listed as a very important source of information by surveyed online shoppers if they are interested in buying a product online with a rate of 32%.
Ecommerce sites come at next as a very important source of information by surveyed online shoppers when they intend to purchase something with a rate of 26%.
A Graph Shows The Most Important Source of Information When They Are Interested In Buying Something, 2019.
London Research, is a part of Communitize Ltd, is a sister company to Digital Doughnut, the world's largest community of marketers and digital professionals. They are based in London, but their approach is very much international.
London Research produces content to help power B2B brand marketing and lead generation activities. They work with technology companies and agencies seeking to tell a compelling story based on thorough research and insightful data points. Supporting companies to build and cement their brand reputation while engaging stakeholders and prospects, generating high-quality leads and offering better decisions.