/ Indicators / The Most Important Sources of Information For Online Shoppers When They Are Interested in Purchasing Product, 2019
The Most Important Sources of Information For Online Shoppers When They Are Interested in Purchasing Product, 2019
Product reviews and ratings are popular tools to support the buying decisions of consumers. These tools are also valuable for online retailers, who use rating systems in order to build trust and reputation in the online market. Many online shops offer a quantitative rating, textual reviews or a combination of both. Online reviews increase the trustworthiness consumers consider the sole availability of user-generated reviews and ratings as an important criterion for their evaluation of product attributes and the trustworthiness of a vendor.
Take a glance at the most important sources of information for online shoppers when they are interested in purchasing a product, 2019:
Customer reviews are ranked as the most important source of information by surveyed online shoppers when they are interested in buying a product with a rate of 42%.
Consumer rating is ranked as the second most important source of information by surveyed online shoppers when they are about to buy a product online with a rate of 38%.
Search engines are also listed as a very important source of information by surveyed online shoppers if they are interested in buying a product online with a rate of 32%.
Ecommerce sites come at next as a very important source of information by surveyed online shoppers when they intend to purchase something with a rate of 26%.
A Graph Shows The Most Important Source of Information When They Are Interested In Buying Something, 2019.
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