E-commerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. Relying too much on one source of traffic leaves you exposed to risks, just because a channel is fantastic …
Businesses that offer the best consumer experience will outperform and outlast their competition. Technology has opened enormous opportunities for businesses to take away pain points for their customers and add value in a new way. Customer experience has been defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While a strong …
The brand website is a critical touch point for potential customers as they begin the purchase process with online research. At this stage in the customer life cycle, the focus should be on informing, educating, and developing relationships with prospective customers so that they’ll seriously consider the organization’s brand as a solution to their specific …
Online shoppers are thankful for the increase of smartphone technologies in the recent years, the need for a simple and secure online payment method has become an important issue. The fact that so many consumers would be happy to exchange PINs and passwords for biometrics is significant and could have huge consequences for how shoppers will pay in the future. …
Same-day delivery has the potential to change the way that online consumers shop. It integrates the convenience of online retail with the immediacy of bricks-and-mortar stores. In the recent years, it was too obvious that the number of companies that started to pilot and operate new models of same-day delivery, including incumbent logistics providers is increasing. Online …
The cross-border shoppers are purchasing goods when they visit other countries (“touristic shopping”) or when they shop on the Internet to import goods, often from foreign websites. While cross-border shopping happens all over the world, the online consumer’s cross- borders purchases rate is growing daily. Take a glance at the top reasons to make an …
Online shoppers attitudes of making a ship back to a retailer are changing. Although a majority of shoppers prefer to return items to a store, the percentage of shoppers who shipped back to the retailer is growing through the years. For many, it’s simply more convenient and flexible, and free shipping on returns offered by …
A payment gateway refers to the software that processes online payments, such as credit card processors and digital wallets. E-commerce platforms like BigCommerce incorporate payment gateways into their systems to provide a way to collect payments online. “Payment method” refers to the choices provided to shoppers at checkout. For example, the option to pay with …
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