International cross-border shopping introduces the potential for a plenty of additional variables which may motivate or hinder an individual to cross-border shop. In addition to differential sales and use tax rates between countries, some other variables, which may affect one’s motivation to cross-border shop, include foreign currency exchange rates, duties, tariffs, and goods restrictions, availability …
Understanding consumer behavior in online environments is the basic factor to build an effective consumer-retailer relationship structure. The internet now allows consumers to shop with convenience anywhere anytime via any available computer, tablet or mobile device on hand. Online shopping has become a common way for shoppers to purchase a variety of goods, products and …
Cross-border shopping is the name given to the activity where online shoppers buy goods abroad because of lower prices & the variety of choices. The buying and selling of goods and services between businesses in neighboring countries, with the seller being in one country and the buyer in the other country. Take a glance at …
Inbound marketing is the primary marketing approach for the majority of businesses worldwide. It is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Marketers today are investing more in video channels, social networks such as Instagram, and messaging …
Online shopping is becoming increasingly popular because of the speed and ease of use for customers. Irish businesses need to be able to offer seamless, free returns to attract and keep customers returning to their online store. The additional cost that this will drive into the business will need to be effectively managed but, if …
People have the opportunity to familiarize themselves carefully with products as well as seek out the lowest prices for the items they desire irrespective of where in the world the seller is located. Price chasers looking abroad are found above all in Germany, the Netherlands and the Nordics. Consumers in Germany and the United Kingdom …
Now that it is the back to school season, brands are looking back at how the critical back-to-school season was handled, Back to school is the period in which students and their parents purchase school or college supplies and apparel for the upcoming year. At many department stores, back to school sales are advertised as a time when school supplies, children’s, and …
The importance of the speed of shipping to earn the online customer loyalty is not the only important factor regarding online shopping delivery. Consumers care about the cost & aesthetics, too. Online shoppers said they would be somewhat more likely or much more likely to purchase from a retailer that offers where the delivery is to …
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