The Primary Objectives for Email Campaigns Q1 2016 / AdRoll | Digital Marketing Community

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The Primary Objectives for Email Campaigns Q1 2016 / AdRoll

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AdRoll report’ results shows that 58% of marketers say their primary objective for email: is to increase engagement and 40% of them said to run loyalty campaigns.

Other popular goals include customer retention, along with cross-selling and upselling with  rate 24%.

what-are-the-primary-objectives-for-your-email-campaigns

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