Digital Marketing Statistics & Metrics

School Supplies Is the Most Category US Parents had Planned to Purchase, 2017 | Deloitte

E-Commerce & Retail | USA

School supplies (98%), clothing & accessories (97%) dominate all back to school lists that parents in the US planned to purchase in 2017. These two categories are followed by computers & hardware with only 23%.

School supplies, clothing & accessories are estimated to achieve an average spend of $388, while computers & hardware would achieve an average spend $307.

School Supplies Is the Most Category Planned to Be Purchased by Parents in US in 2017 Deloitte

Deloitte

Deloitte is one of the "Big Four" accounting organizations and the largest professional services network in the world by revenue and number of professionals. It's a multinational professional services network. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities. DTTL also referred to as “Deloitte Global” and each of its member firms are legally separate and independent entities. Deloitte's firms around the world help clients become leaders wherever they choose to compete.
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