Digital Marketing Statistics & Metrics

School Supplies Is the Most Category US Parents had Planned to Purchase, 2017 | Deloitte

E-Commerce & Retail | USA

School supplies (98%), clothing & accessories (97%) dominate all back to school lists that parents in the US planned to purchase in 2017. These two categories are followed by computers & hardware with only 23%.

School supplies, clothing & accessories are estimated to achieve an average spend of $388, while computers & hardware would achieve an average spend $307.

School Supplies Is the Most Category Planned to Be Purchased by Parents in US in 2017 Deloitte


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