Digital Marketing Statistics & Metrics

YouTube is The Main Social Media Network That Influences Purchasing Decisions of Canadian Online Shoppers With a Rate of 53%, 2018 | Accenture

E-Commerce & Retail | Canada

The growth of online social networks around the world has created a new place of interaction and communication among people. Individuals can share their knowledge, opinions, and experiences with one other due to the online social networks provided features and may have an impact on people’s behavior in terms of communication and purchasing.

Take a glance at the top social media networks that play a role in the Canadian digital buyers purchasing decisions:

  • YouTube is ranked as the main social media channel that impacts on Canadian online shoppers purchasing decisions with a rate of 53%.
  • Instagram is ranked as the second main social platform that plays a role in making purchasing decisions at a rate of 46%.
  • Facebook comes at next as a social media platform that impacts on online shoppers purchasing Decisions with a rate of 43%.
The Social Media Channels That Influences The Online Shoppers Purchasing Decisions, 2018.

A Graph Shows The Social Media Channels That Influences The Online Shoppers Purchasing Decisions, 2018.


Founded in 1989, Accenture is a global management consulting and professional services firm that provides a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 442,000 people serving clients in over 120 countries, Accenture works at the intersection of business and technology to drive innovation that improves the way the world works and lives.Accenture also is a partner with more than three-quarters of the Fortune Global 500. Accenture has expertise across more than 40 industries and all business functions; delivering transformational outcomes for a demanding new digital world.

    Subscribe for our newsletter!