Souq, Edaf3ly and OLX Lead the E-Commerce Market in MENA in 2016

Digital Marketing Statistics & Metrics

Souq, Edaf3ly and OLX Lead the E-Commerce Market in MENA Region in Q4 2016 | Truecaller

E-Commerce & Retail |

Smartphone owners using Truecaller in the MENA region have made or received more than 41.6 million calls to or from an e-commerce company from October 1st to December 31st, 2016.

Most of these calls are being made to and from 4 main companies which are Souq (60%), Edfa3ly (16%), OLX (15%) & then Jumia (6%).

This data was aggregated anonymously from incoming and outgoing calls to the e-commerce service providers in selected parts of the MENA region (countries include: Lebanon, Egypt, Tunisia, Yemen, Morocco, Jordan, Iraq, Saudi Arabia, Turkey and Israel) during the period of October 1st, 2016 to December 31th, 2016.


Truecaller is developed by True Software Scandinavia AB, a privately held company in Stockholm, Sweden founded by Alan Mamedi and Nami Zarringhalam in 2009. It was initially launched by BlackBerry on 1 July 2009. After a good response from users, it launched for Symbian and Microsoft Windows Mobile.

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