/ Indicators / The Main Benefits of Using Programmatic Advertising Technology
The Main Benefits of Using Programmatic Advertising Technology
The programmatic advertising is a way to automatically buy and optimize your digital campaigns, rather than buying directly from publishers, humans make mistakes, need to sleep, recover from hangovers, and take holidays. Programmatic advertising is designed to replace human negotiations with machine learning and AI-optimization, the goal is to increase efficiency and transparency to both the advertiser and the publisher. The rise of programmatic advertising is giving marketers the ability to see the marketing data, and subsequently, its direct impact on the revenue, nowadays marketers are becoming more reliant on the ability of targeting and optimizing data, perhaps the greatest benefit of programmatic advertising is the controls that come with it.
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