The Main Benefits of Using Programmatic Advertising Technology

Digital Marketing Statistics & Metrics

The Main Benefits of Using Programmatic Advertising Technology

Digital Marketing | Global

The programmatic advertising is a way to automatically buy and optimize your digital campaigns, rather than buying directly from publishers, humans make mistakes, need to sleep, recover from hangovers, and take holidays. Programmatic advertising is designed to replace human negotiations with machine learning and AI-optimization, the goal is to increase efficiency and transparency to both the advertiser and the publisher.
The rise of programmatic advertising is giving marketers the ability to see the marketing data, and subsequently, its direct impact on the revenue, nowadays marketers are becoming more reliant on the ability of targeting and optimizing data, perhaps the greatest benefit of programmatic advertising is the controls that come with it.

Take a glance at the main benefits of using programmatic advertising:

  • The ability to target and optimizing effectively is ranked as the main benefit of using programmatic advertising by surveyed marketers with a rate of 61%.
  • The ability to scale campaigns is ranked as the second top benefit of using programmatic advertising by surveyed marketers with a rate of 54%.
  • Better return on advertising spending / ROI comes at next as a benefit of programmatic advertising by surveyed marketers with a rate of 42%.
  • Increasing efficiency and reducing costs are listed also as benefits of programmatic advertising by surveyed marketers with a rate of 38%.
  • The opportunities of using the first-party data are ranked also as benefits of using programmatic advertising also by surveyed marketers with a rate of 21%.
The-Benefits-of-Programmatic-Ads

A Graph Shows The Top Greatest Benefits of Using Programmatic Advertising.

London Research

London Research, is a part of Communitize Ltd, is a sister company to Digital Doughnut, the world's largest community of marketers and digital professionals. They are based in London, but their approach is very much international.London Research produces content to help power B2B brand marketing and lead generation activities. They work with technology companies and agencies seeking to tell a compelling story based on thorough research and insightful data points.London Research supports companies to build and cement their brand reputation while engaging stakeholders and prospects, generating high-quality leads and offering better decisions.
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