Digital Marketing Statistics & Metrics

The Most Used Types of Applications Used by Generation Z Internet Users, 2019

Consumer Behavior | Global

Mobile phones are one of the most preferred digital devices in constituting a large part of our daily lives, in particular, using mobile phones with technical innovations has become more common for this group named as generation Z. Creating a new and different social environment with sharing private life on social websites like Facebook, Twitter, Instagram, etc. has reached a level that is closer to their social life than real life. It has been believed that smartphone usage especially in these generations has become an addiction and is considered to have an effect to a great extent on their social life and psychology. The extent to which Gen Z have embraced apps over the last number of years is evident in the growth patterns of the top few app categories, as well. Social app’s dominance and near-constant presence in the lives of these young consumers have become an undeniable observation.

Take a glance at the most used types of applications by generation Z internet users, 2019:

  • Social networks applications are ranked as the most used mobile apps by surveyed generation Z with a rate of 92%.
  • Chat and messaging applications are ranked as the second most used applications by surveyed generation Z users with a rate of 91%.
  • Music applications come at next as one of the most used types of applications by surveyed generation Z users with a rate of 67%.
  • Shopping applications also listed as a most used type of applications by surveyed generation Z with a rate of 65%.
Generation Z Most Used Applications, 2019

A Figure Shows The Most Used Types of Application Used By Generation Z, 2019.

GlobalWebIndex

Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
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