Mobile phones are one of the most preferred digital devices in constituting a large part of our daily lives, in particular, using mobile phones with technical innovations has become more common for this group named as generation Z. Creating a new and different social environment with sharing private life on social websites like Facebook, Twitter, Instagram, etc. has reached a level that is closer to their social life than real life. It has been believed that smartphone usage especially in these generations has become an addiction and is considered to have an effect to a great extent on their social life and psychology. The extent to which Gen Z have embraced apps over the last number of years is evident in the growth patterns of the top few app categories, as well. Social app’s dominance and near-constant presence in the lives of these young consumers have become an undeniable observation.
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