Tinuiti is looking for a Demand Generation Specialist in San Diego, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Support the demand generation team in planning, creating, executing, measuring, and optimizing Tinuiti’s Premium Content promotion strategy.
• Own the execution of multi-channel promotional strategies designed to drive qualified leads and recommend ways to better optimize against performance goals.
• Improve a feedback loop on promotional campaigns: reporting back to the team on tests (creative, copy, positioning) to inform future content strategy and messaging.
• Leverage resources from partner marketing, email marketing, paid search, paid social, and communications team members to execute promotional campaigns. Ensuring that positioning is maintained throughout each promotional effort.
• Research and recommend new channels, websites, and ways to reach qualified leads.

Job Requirements:

• Minimum 1- years in a digital marketing role; B2B and/or agency preferred.
• Demonstarted understanding of digital marketing best practices including SEM, paid social advertising, email marketing, content syndication, and social media.
• Effective experience with Marketo, Salesforce, and or LinkedIn Advertising is a plus.
• Analytical thinking with new ideas for data-driven marketing programs.
• Proven success working cross-functionally with multiple teams and stakeholders.
• Solution-oriented, results-driven attitude.