Pharma Solutions (Recruitment) Limited is looking for a Digital Brand Manager in Dublin, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve, implement, manage, and monitor the marketing and digital marketing strategy which will provide the maximum brand reach to our intended audiences.
• Promote brands and marketing campaigns with a global appeal which can thrive in international markets which are at various stages of development and maturity.
• Stay informed and work effectively within the boundaries of international legislation relating to the use of medicines, controlled substances and foods pertaining to individual countries.
• Assure that digital best practices align with brand objectives and values using strong and appropriate Social Media campaigns.
• Remain up to date on new technologies and platforms which will assist in our approach and the success of our business.
• Utilize your knowledge of category management to enable our brand to stand out from the crowd.
• Create a compelling brand story for consumers and lead them to the point of purchase.
• Cooperate with the commercial team to devise and develop ‘best in class’ educational materials which are appropriate for healthcare professionals, counter staff, plus internal and external sales teams.
• Oversee and report on competitor activity, including key messaging and marketing approaches.
• Organize and maintain a ‘knowledge bank’ on competitor brands and the market.
• Collaborate closely with relevant media agencies and professional bodies to ensure that all third parties we engage with are aligned with our vision and expectations for our brands.
• Produce regular and meaningful reports relating to strategies which are effective, and which are not.

Job Requirements:

• Bachelor’s degree in business or marketing required.
• Master’s degree preferred digital marketing qualification.
• Effective experience in digital marketing and social media reach.
• Proficient working experience with established and non-established brands which rely heavily on driving sales through education and word of mouth.
• Solid digital and MCM experience including web, mobile, SEO/SEM, email, digital advertising, analytics, campaign planning and execution.
• Deep knowledge of the healthcare or FMCG market is preferable.
• Demonstrated understanding of category management and product placement is essential.
• Strong oral and written communication skills.
• Creative, persuasive and always open to new and exciting challenges.
• Solid project management and creative problem-solving skills.
• Available to travel internationally when required.

About Pharma Solutions (Recruitment) Limited:

Pharma Solutions is a specialist recruitment company dedicated solely to the pharmaceutical and healthcare industries in Ireland. Its aim is to provide a strictly confidential and professional recruitment service to both its candidates and clients.