Cluey Learning is looking for a Digital Marketing Manager in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Head and support the implementation of our paid marketing strategies on paid Search, paid social and display channels.
• Responsible for onboard biddable tools and analytics as well as manage integration within existing marketing CMS.
• Search correlations between acquisition activities, revenue, and budget.
• Guage and optimize our paid marketing using vendor-specific ad platforms, such as Google Ads and Facebook Manager.
• Drive continuous test and learn campaigns to expand our reach and/or lower cost-per-acquisition.
• Cooperate with marketing teammates to maintain a consistent brand voice and message across all paid channels.
• Produce regular reports to marketing teammates and senior management that justifies spending and ROI.
• Design landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Keep up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.
• Oversee market intelligence and keep track of competitor movement and market situation.

Job Requirements:

• Effective experience paid and growth marketing for websites, e-commerce, or SaaS.
• Proficient experience in attribution modeling and paid funnel performance.
• Proven track record in paid social, paid search and display.
• Familiarity with mobile paid marketing.
• Deep knowledge of DSP and DMP biddable tools and optimization.
• Expert understanding of using (Google Ads and Facebook Ads).
• Strong skills in organic channels for an E2E growth strategy.
• Solid experience working with and managing projects across multiple teams (Marketing, Product, Sales & Tech).
• Sound A/B and user testing experience.
• A desire to work in a fast-paced, start-up environment.
• Ability to use data to justify spend and ROI.
• Able to work in a multi-iteration environment.

About Cluey Learning:

The way students learn is constantly evolving, but the school system is not. Its mission is to make a real difference in the way students learn. It is an education company committed to integrating technology and education in the pursuit of making a real difference in the way students learn.