Pandora Jewelry is looking for a  Digital Marketing Manager in Toronto, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Influence and guide our paid digital, social and traditional media strategy to drive optimization and conversion.
• Produce oversight of marketing planning and budgeting process in partnerships with our markets in line with global guidance.
• Present and solicit market input while building productive relationships with key partners.
• Cooperate with agency partners and strategic planning team to develop and drive holistic brand strategy.
• Own local deployment of global media playbook, media education and best practice sharing.
• Continually examine, evaluate and test new lead generation channels and technologies to learn and improve targeting and acquisition.
• Operate to continuously improve the quality of our media planning and processes.
• Assure execution excellence by auditing and challenging on-going execution by agencies and other 3rd parties (weekly).
• Design audience strategy and activation using 1st and 3rd party data (e.g. Clutch, DSP/programmatic, Facebook).
• Maintain markets in creating and following up on holistic media strategy, budgets and media planning across all touch points (using econometric modeling tool as input – but not owning technical aspects of the model).
• Supervise the implementation of our tech stack with the consumer-centric approach in partnership with Global.
• Determine opportunities and define potential media pilots to improve media efficiency and effectiveness.
• Head and collaborates with local market teams on optimizing our data strategy to improve local activation plans.
• Improve clear and concise results analysis reporting templates that demonstrate an understanding of local markets media mix by providing a cross-channel holistic view.
• Provide actionable insights to improve campaign performance.
• Analyze and provide feedback on Canada dashboard in line with Regional and Global KPIs.
• Utilize global and local tools to communicate performance results by the campaign.
• Direct media and other agency partners, ensuring optimal resourcing, timely briefings, and a deep understanding of the brand and business opportunities, challenges and plans.
• Communicate and collaborate with media agency on reviewing weekly performance reports by the market.

Job Requirements:

• Bachelor’s degree in business, marketing, media management (MBA preferred).
• At least 5 years of relevant marketing, media and agency experience.
• Effective agency media experience is required.
• Strong models flexibility in adjusting priorities.
• Expert knowledge of Microsoft Office: Excel, Word and Powerpoint.
• Interested in gathering information and resources required to set a plan of action for self and/or others.
• Excited about driving brand growth by better meeting consumer needs.
• Outstanding analytic and creative skills.
• Organized, detail-oriented with unprompted follow through.
• Able to analyze and summarize data.

About Pandora Jewelry :

PANDORA designs manufacture and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices. PANDORA jewelry is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,500 concept stores.