Sciente International Pte Ltd is looking for a Digital Marketing Manager in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design digital marketing campaigns, including Internet, SEO/SEM, email, mobile phones, social media and display advertising.
• Improve short term and long term digital marketing strategies in line with business objectives.
• Produce a recommendation to optimize performance based on analyzing data.
• Lead the implementation of high-level digital marketing programs as well as supporting the execution of day-to-day marketing support initiatives.
• Promote and evaluate new digital marketing strategies for digital initiatives to increase customer engagement.
• Use the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Grow and implement detailed project plans including requirements, scope, deliverables, key milestones, timeline, resources and budget.
• Accountable to improve and optimize contents and web pages to meet the performance expectation.
• Assure all development works are adherence to digital content strategy best practices, principles, and methodology.

Job Requirements:

• Degree in marketing, media, communications and business.
• At least 5 years experience in digital marketing domain with good experience in database marketing and customer relationship management (CRM) platforms.
• Effective experience in digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), social media marketing and social media optimization.
• Proficient experience in web content management, content marketing, content automation, campaign marketing and data-driven marketing.
• Proven experience working in the financial services industry.
• Demonstrated understanding of content distribution, community development and social media marketing.
• Familiarity with AB Testing solution such an Adobe Target and ad serving platform (DoubleClick).
• Expert knowledge of Webmaster tools, Web Analytics, Google Analytics, Google Tag Manager, Adobe Marketing Cloud and Adobe Dynamic Tag Management.
• Sound communication and stakeholder management skills.
• Solid writing, editing skills, the ability to create effective marketing material and web contents to drive marketing success.

About Sciente International Pte Ltd :

Sciente Consulting Pte Ltd (A member of Sciente organization): A specialist Business Technology Consulting services provider within Banking, Financial Services and Insurance industries.