Digital Marketing Jobs & Apprenticeships

Facebook

Singapore

Expires on 2019-06-11

Job Type Full Time Experience Needed +10 Years Career Level ADVANCED – UPPER

Digital Marketing Manager

Facebook is looking for a Digital Marketing Manager in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Head digital marketing strategy, content strategy and digital marketing planning across the APAC region.
  • Create thought leadership and go to market strategy for the largest global and regional Facebook family of apps and services including Facebook, Instagram, Whatsapp, FBIQ, Blueprint and more.
  • Define and lead thinking on what content marketing at scale looks like.
  • Establish an audience and product content marketing APAC wide marketing strategy and plug into the regional and global always on initiatives.
  • Determine audience, channel and flighting strategy for large regional and country plans to achieve optimal business results across paid, owned and earned media. This includes efforts across digital, email, web, print and OOH.
  • Define measurement approach and strategy to measure the impact of digital marketing efforts against campaign objectives.
  • Maintain broader company and org-wide measurement efforts to help measure end to end marketing ROI.
  • Lead agency relationships and define standard operating processes.
  • Operate with the agency of record to deliver regional and market level channel strategy, campaign execution and measurement.
  • Cooperate with cross-functional teams to define and jointly delivery on business goals via clear audience & channel strategy, execution and measurement.
  • Liaise effectively with executives and cross-functional teams to demonstrate the impact of each campaign and program to stakeholders through data and insights.
  • Be a custodian of digital marketing insights, historical benchmarks and country level consultant on all aspects of digital marketing.
  • Participate in the creation of a world-class digital marketing function.

Job Requirements:

  • Bachelor’s degree in business, marketing, or related field.
  • Minimum 10 years of marketing experience.
  • Effective experience working in a highly matrixed organization across different markets.
  • Proficient operating experience across paid, owned, and earned channels.
  • Strong experience in running integrated campaigns across digital, print, OOH.
  • Proven track record in developing and managing media plans and strategies for Fortune 500 global brands.
  • Expert knowledge of managing content strategy for large scale digital programs.
  • Deep knowledge of all aspects of online and offline media trends and practices including ad tech, agency and channel ecosystems preferred.
  • Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment.
  • A self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
  • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
  • Great ability to inspire, collaborate with, and influence business partners.
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