Norwich University is looking for a Digital Marketing Specialist in Northfield, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Aid coordinate the college’s social media strategy and outreach efforts in conjunction with the digital content manager.
• Help with the review and analysis of web traffic and behavior, as well as industry and competitor trends, to provide insight for SEO/SEM strategies, content strategies, website optimization, improving the effectiveness of marketing campaigns, and identifying trends.
• Produce assistance with optimizing website content, including program descriptions, alumni stories, lead generation pages, and additional content as needed, to support search engine marketing efforts.
• Support with the build of emails and monitoring of email campaign results in the customer relationship management (CRM) system.
• Assist with the compilation of presentation slides and other materials for recruiting events.
• Help in the coordination of marketing activities for the annual Residency Conference.
• Produce assistance with the creation of marketing materials and digital campaign assets as needed.
• Accomplish organizational goals by accepting ownership of new and different requests.

Job Requirements:

• Bachelor’s degree in marketing, business, or related fields.
• Minimum 1- year experience in digital marketing.
• Effective experience working with various social media platforms.
• Demonstrated understanding of analysis and reporting tools, such as Google Analytics, Google AdWords, and social media platforms.
• Proficient experience and knowledge of SEO/SEM strategies, including working knowledge of search engines and algorithms.
• Expert knowledge of Microsoft Office Suite of products (especially Word, Excel and PowerPoint).
• Deep knowledge of web content management systems (CMS) and customer relationship management (CRM) systems.
• Strong graphic design skills a plus.
• Ability to research, recognize, and evaluate marketing trends.
• Solid verbal and written communication skills.
• Attention to detail, including an ability to prioritize, multi-task and meet deadlines.
• Ability to communicate with co-workers and business contacts in a courteous and professional manner.
• Ability to work independently and function as a team player in a fast-paced environment.

About Norwich University :

Norwich University is a diversified academic institution that educates traditional-age students and adults in a Corps of Cadets and as civilians. Norwich offers a broad selection of traditional and distance-learning programs culminating in baccalaureate and graduate degrees.