• Design, plan, implement and manage the overall digital marketing strategy.
• Lead and train the rest of the team.
• Keep up to date with the latest technology and best practices.
• Head all digital marketing channels.
• Direct and maintain the organization's website(s).
• Supervise all the company's social media accounts.
• Draft and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Manage and improve online content, considering SEO and Google Analytics.
• Continually operate on the Search Engine Optimization of the website(s).
• Build online banner adverts and oversee pay per click (PPC) ad management.
• Repair any errors or bugs in online content.
• Edit and post videos, podcasts and audio content to online sites.
• Create and inbound marketing plan.
• Guess sales performance trends.
• Motivate the digital marketing team to achieve goals.
• Oversee competition and provide suggestions for improvement.

• At least 4 years of experience in digital marketing.
• Effective experience in MS Excel, PowerPoint, and Word.
• Demonstrated understanding of digital marketing concepts and best practices.
• Expert knowledge of web analytics tools (e.g. Google Marketing Platform, NetInsight, WebTrends).
• Deep knowledge of Google Adwords and email campaigns and SEO/SEM.
• Proven track record in web design.
• Proficient experience as digital marketing executive or similar role is a plus.
• Creative mindset with strong written and verbal communication skills.
• Ability to interpret and analyze large amounts of complex data from multiple sources.

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