Digital Marketing Specialist in Dublin, Ireland | Full Time Careers

Digital Marketing Jobs & Apprenticeships

FBD Insurance

FBD Insurance offers great value insurance and genuine customer service for Car Insurance, Home Insurance, Business Insurance, Farm Insurance, Travel Insurance. FBD Insurance also arrange Life Assurance, Pensions and Investment products. FBD Insurance has over 50 years insurance experience.


Expires on 2019-02-19

Job Type Full Time Experience Needed N/A

Digital Marketing Specialist

FBD Insurance is looking for a Digital Marketing Specialist in Dublin, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Maintain the development, implementation and evaluation of FBD Insurance’s digital marketing and social media strategy.
  • Lead all PPC campaigns including budget, AdWords set up, optimization and reporting.
  • Head the development and on-going management of the weekly digital tracker to maximize FBD Insurance’s online presence.
  • Follow and report SEO performance via a monthly report.
  • Operate with media agency to ensure on-going campaign optimization and report coordination.
  • Promote a consistent content strategy for all social channels in line with FBD’s brand, messaging and key business objectives.
  • Communicate with internal and external stakeholders to create and manage engaging social media content.
  • Manage the development of KPIs and manage on-going tracking.
  • Design and develop a monthly social media content calendar.
  • Oversee and manage day-to-day social media activity, including response handling and complaint management.
  • Devise, rollout and evaluate the optimum moderation strategy for the brand on social channels.
  • Cooperate with the consumer marketing manager to implement a contact strategy (email, SMS) for car and home product lines (incl. connected consumer).
  • Set up and management of FBD’s KPI dashboard ensuring key objectives (quotes, traffic) are tracked.
  • Gather competitor activity and provide market insights.
  • Improve strong partnerships with media and creative agencies to support the delivery of effective digital campaigns.
  • Leverage knowledge to the up-skill marketing team.

Job Requirements:

  • Effective experience across multiple platforms: Facebook, Twitter and other social media platforms.
  • Demonstarted understanding of content strategy.
  • Solid organizational skills with the ability to multitask and work in a dynamic environment.
  • Expert knowledge of analytics and reporting.
  • Positive attitude and strong work ethic.
  • The ability to multi-task, prioritize tasks and switch between duties.
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