Digital Marketing Jobs & Apprenticeships

FBD Insurance


Expires on 2019-02-19

Job Type Full Time Experience Needed N/A

Digital Marketing Specialist

FBD Insurance is looking for a Digital Marketing Specialist in Dublin, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Maintain the development, implementation and evaluation of FBD Insurance’s digital marketing and social media strategy.
  • Lead all PPC campaigns including budget, AdWords set up, optimization and reporting.
  • Head the development and on-going management of the weekly digital tracker to maximize FBD Insurance’s online presence.
  • Follow and report SEO performance via a monthly report.
  • Operate with media agency to ensure on-going campaign optimization and report coordination.
  • Promote a consistent content strategy for all social channels in line with FBD’s brand, messaging and key business objectives.
  • Communicate with internal and external stakeholders to create and manage engaging social media content.
  • Manage the development of KPIs and manage on-going tracking.
  • Design and develop a monthly social media content calendar.
  • Oversee and manage day-to-day social media activity, including response handling and complaint management.
  • Devise, rollout and evaluate the optimum moderation strategy for the brand on social channels.
  • Cooperate with the consumer marketing manager to implement a contact strategy (email, SMS) for car and home product lines (incl. connected consumer).
  • Set up and management of FBD’s KPI dashboard ensuring key objectives (quotes, traffic) are tracked.
  • Gather competitor activity and provide market insights.
  • Improve strong partnerships with media and creative agencies to support the delivery of effective digital campaigns.
  • Leverage knowledge to the up-skill marketing team.

Job Requirements:

  • Effective experience across multiple platforms: Facebook, Twitter and other social media platforms.
  • Demonstarted understanding of content strategy.
  • Solid organizational skills with the ability to multitask and work in a dynamic environment.
  • Expert knowledge of analytics and reporting.
  • Positive attitude and strong work ethic.
  • The ability to multi-task, prioritize tasks and switch between duties.
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