Digital Marketing Jobs & Apprenticeships

FCV Technologies


Expires on 2019-05-21

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Digital Marketing Specialist

FCV Interactive is looking for a Digital Marketing Specialist in Toronto, Canada. If you meet the requirements below, you are eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Lead performance-driven digital advertising campaigns for clients on several platforms including Facebook/Instagram, Twitter, LinkedIn, Google Ads.
  • Design, create and execute a digital marketing campaign for our clients including digital briefs, media plans and creative reviews to communicate to clients the approach and expectation during campaign execution.
  • Create, manage and optimize advertising campaigns on Facebook, Instagram, Twitter, LinkedIn.
  • Head and optimize PPC and CPA advertising campaigns on Google Ads.
  • Direct and optimize MailChimp email campaigns.
  • Organize all digital assets (i.e. copy, text, imagery, branding) for all online properties including websites and apps.
  • Provide campaign reports using advertising dashboards and Google Analytics reports.
  • Improve and execute social media strategies to engage and convert potential customers and prospects.
  • Make strategic recommendations on marketing tactics, asset development, content creation and design
  • Aid drive ROI for clients.
  • Liaise success of marketing campaigns to clients through concise, insightful and actionable reporting.
  • Work as project manager when required working closely with resourcing, designers/developers, and 3rd parties to ensure deliverables are completed on time and on budget; meeting quality standards.
  • Champion the latest digital marketing solutions, innovations and work alongside peers to develop campaign material.
  • Inform clients on best practices for SEM, SEO, Google Analytics and social marketing.
  • Keep up to date on the digital marketing industry including new advertising features, research tools, market trends, behavioral trends, emerging platforms and technology -communicate opportunities and expertise to clients and staff.
  • Utilize knowledge of data/analytics assist the Data Team constructing meaningful and actionable recommendations/reports.

Job Requirements:

  • Bachelor degree or higher in business and/or marketing or equivalent experience.
  • At least 3 years experience in a digital marketing role.
  • Effective experience leading SEM, SEO, display, email, video and social marketing campaigns and programs.
  • Demonstrated understanding of Google Analytics, Google Tag Manager, Google Data Studio and other industry tools.
  • Expert knowledge of acquisition, conversion and retention strategies.
  • Proficient experience with client communications and presentations.
  • Familiarity with Google AdWords, Facebook Ads Manager, Facebook Power Editor and other digital marketing management platforms. Certifications are preferred.
  • Deep knowledge of web-based content management systems (CMS).
  • A sense of humor and positive attitude.
  • Solid analytical skills and data-driven thinking.
  • A hunger for learning, innovation and an inquisitive mind.
  • Strong communication and writing skills, particularly for creating web content.
  • Self-motivated and able to work well in a collaborative team environment.
  • Great ability to multi-task and deliver meticulous work on time.
  • Ability to conduct market research and training.
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