IGT is looking for a Marketing Content Specialist in Charleston, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Cooperate with the Lottery to identify customer segments and develop a B2B marketing strategy to address each segment through email, social media, public relations and blog partnerships.
• Lead and grow the Lottery’s customer network within the applicable lottery brands and assist the Lottery in identifying retail and online promotion opportunities.
• Set key performance indicators (KPIs) and guide the development of digital marketing and content strategies.
• Coordinate content strategy with relevant social media presence across platforms, through the enhancement of the lottery brand and digital content (ESMM) to coordinate with daily and weekly social media and other Lottery promotions.
• Plan and develops engaging, exciting content for ESMM digital advertising shows, including graphics and animations, best suited for applicable target segments.
• Improve and deploy ESMM digital advertising shows to enhance product marketability at retail and align with wvlottery.com product marketing efforts.
• Operate closely with lottery marketing director and marketing staff to develop, design and maintain ESMM shows that reflect the lottery game positioning strategy, communication and advertising goals, to include the build-out of weekly email campaigns, ESMM content and subscription services and iLottery.
• Aid with graphics for multi-media, digital, retail point-of-sale game materials and other game-related materials for retailer training and new product launches.
• Manage research and development activities on maximizing the use of existing technology, creates design efficiencies and evaluates design packages and tools.
• Support Lottery marketing staff and advertising agency graphics teams as directed to prepare game descriptions and visualizations for “how-to-play” stimuli used in lottery market research.
• Assist with graphics and animation for new vending machine touchscreen graphics.
• Produce recommendations based on expertise.
• Promote, edit and review content for use in B2B and B2C retail marketing strategies.

Job Requirements:

• Bachelor’s degree in marketing, business, or other related fields.
• Technical school or college diploma in computer graphic design or 2D animation or 3D animation.
• At least 3 years marketing work experience, preferably in a marketing and/or advertising agency or B2B context.
• Effective experience in design project coordination, project management, or equivalent.
• Proficient experience ideating and executing marketing programs focused on driving the development of new B2B and B2C sales channels and revenue growth.
• Expert knowledge of successfully managing multiple projects and meeting deadlines, testing new marketing strategies and analyzing success through relevant metrics, and experience building and managing successful direct mail and social media (Facebook, Instagram, Pinterest, LinkedIn, etc.) promotions.
• Solid graphic design skills including illustration, animation, computer graphic design and 3D modeling.
• Familiarity with Adobe Creative Suite 6 (including Photoshop, Illustrator, and After Effects) and Flash 5, 3D modeling.
• Strong creativity and innovation.

About IGT:

IGT (NYSE:IGT) is the global leader in gaming. It enables players to experience their favorite games across all channels and regulated segments, from gaming machines and lotteries to interactive.