• Work as the primary point of contact and account lead for customer programs.
• Improve and oversee the implementation of integrated social media strategies and roadmaps including content and advertising strategies, and program KPIs.
• Assure the flawless execution of customer programs by championing exceptional quality in every aspect of program delivery and internal/external communication, including supporting junior team members and ensuring program KPIs are being met and exceeded.
• Demonstrate effective knowledge of social media innovations, technology/digital trends and customers’ target consumers, and reviews evaluate and reports on client social media analytics and performance to continuously improve results and meet program KPIs.
• Manage digital ad buying, optimization and reporting across a number of social and digital channels.
• Head the planning and execution of other digital/communications-based programming such as influencer marketing, email programs, Messenger Bots, and so on.
• Operate as a resource for the team on social media/digital advertising best practices.
• Proactively support sales activity on customer programs, including up-­selling, cross-­selling and customer program kick-offs and renewals.
• Promote accurate asset trackers and invoices based on approved program budgets.
• Effectively oversee junior team members, providing real-time constructive and positive feedback.
• Coordinate with necessary third-­party agencies/vendors to carry out customer strategies on time and budget.

Job Requirements:

• At least 4 years in digital, social media and/or public relations preferably in the food or related consumer goods industry (B2B and B2C).
• Strong written and verbal communication and presentation skills.
• Superior attention to detail and organizational skills with the ability to deliver high quality, creative work and multi-­task and manage deadlines.
• Effective experience developing strategic recommendations/proposals for communications and social media activations (paid/organic), with a passion for the creation of meaningful, relevant and engaging content and strong KPIs.
• Deep knowledge and understanding of social media, digital and CRM platforms and best practices, with a passion for staying current on communications, social and content marketing trends.
• Proficient experience and/or specializes with SEO/SEM.
• Familiarity with email marketing strategy, execution and deployment.
• Proven experience in strategic and creative planning for e-commerce platforms like Amazon.
• Google Adwords Certification is a bonus.
• Proven track record in social measurement tools (ex. Sprout Social, native platform business/ad managers, etc.) and paid social media advertising on Facebook, Instagram, Pinterest, YouTube, Snapchat, Google Analytics/Adwords (SEO/SEM).
• Solid experience accurately reporting and analyzing numbers and metrics.
• Team player, able to work collaboratively cross-­department and communicate with management.
• Solution-oriented with a strategic mindset and a collaborative approach.
• Exceptionally results-driven, responsible and accountable.
• Ability to liaise with clients in a professional manner.