Movember Foundation is looking for a Social Media Manager in Los Angeles, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Lead channel strategy across Movember’s North American/global social media accounts including Facebook, Twitter, YouTube, Instagram and other similar community sites.
- Cooperate in the development and implementation of distribution strategy for all editorial content for Movember’s social media and owned channels (Movember.com and EDM).
- Direct news section of Movember.com.
- Promote clear strategies and KPI’s for social channels to align with specific campaign objectives- reach, awareness, traffic, engagement, and conversion.
- Design, curate and maintain a monthly content calendar for key social channels.
- Review social analytics to develop an insights-driven social media content strategy and audience development growth plan to achieve monthly targets.
- Share community activities, conversation trends, and sentiment to broader Marketing teams to influence short and long term strategy and activities.
- Responsible for brand tone and voice of our platforms.
- Oversee social trends, influencers and relevant news, to determine opportune times to engage in the social conversation as it relates to the Movember brand.
- Recognize social influencers to follow and interact with to grow Movember’s brand visibility, feeding back potential partnership opportunities to local PR managers.
- Cooperate with a team of Digital Producers, PR Managers and Marketing Leads to pitch & create platform-specific content for Twitter, Facebook, Instagram, YouTube and LinkedIn.
- Provide vertical video content for Instagram Stories and IGTV.
- Research and create social tiles around Movember-related topics and campaigns.
- Present video stories captured during live events, optimized for each social media channel.
- Collaborate with the digital marketing specialist on best practices for boosting posts and complementing our digital advertising strategy.
- Balance time between the needs of US and Canadian markets, balancing multiple projects and key stakeholders simultaneously.
- Operate closely with US and Canadian partnership teams to bring to life multi-channel distribution plans for brand partners
- Lead social media and content calendar with Movember’s corporate partners and create and/or post shareable videos, news articles and images to help optimize those relationships.
- Accountable for writing social copy, considering the audience, keywords, regional language differences, trending hashtags, and tagging.
Job Requirements:
- At least 3 years of experience in large reach Social Media channel management (planning and execution), with a proven track record of delivering against KPIs.
- Demonstrated understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, as well as any emerging platforms), trends, platform changes, and experience in end to end content development, implementation and measurement.
- Solid understanding of the relationship between paid and organic social media initiatives.
- Effective experience in social listening tools, audience profile creation, web traffic analysis (through GA360), and insights reporting.
- Proven track record in performance-based social media marketing.
- Proficient experience in developing loyal audiences through social media.
- Expert knowledge of brand management.
- Bringing to life multi-channel distribution plans for brand partners.