Starting from Thursday this week, Diwali will be celebrated, also, Instagram’s looking forward to helping users take part with a wide range of new stickers as well as AR effects.
On the other hand, it’s also running different themed events in order to tie into the broader Diwali festival.
First off, on features – Instagram’s worked with artist Neethi on three new Diwali stickers which users can add to their Stories, each depicting a key element of the celebration.
What happens when you add the new stickers to your Story? When you do so, your upload will also be added to a collective Diwali Story as well, which will showcase all of the publicly posted instances of each, which you’ll then be able to find in your Stories tray.
Additionally, Instagram’s also bringing back its “Festive Diya” AR effect for the event, available in Reels, Stories, as well as regular feed posts.
Furthermore, Instagram will be looking to highlight South Asian creators and businesses on its main @instagram account, as well as different small businesses on the Shop tab.
Moreover, Instagram’s also running a series of live streams to showcase the different ways in which people take part in the Diwali festival.
Finally, Instagram’s also adding a “POV Reels” series, which will also highlight the many unique styles of celebrating Diwali, with a Reels-specific spin.
Again, Diwali is one of the biggest celebrations worldwide, with over a billion people marking the event in different ways. Of course, Instagram is putting more focus on the Diwali celebration, and highlighting what the event means, and how people can take part.
The new Diwali features will be active on Instagram over the next week.