Indicators
Developing the Content Pieces That Resonate With the Targeted Audience is the Most Challenging Task for Content Strategists With a Rate of 33%, 2018 | SEM Rush & CMI
A content strategist works to understand business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together. 33% of surveyed content strategists indicated that ”Developing the content pieces that resonate with the targeted audience” is the most challenging task for them, while 25% mentioned that ”Developing an ROI …
Indicators
41% of UK Marketers Needs an Easier Method to Measure their Content Marketing ROI, 2018 | CMI
One of the biggest advantages of content marketing is its potential return on investment ROI, measuring the return of content marketing is a challenge to the UK marketers. ”An easier way to measure the content marketing ROI” is ranked as the main reason of why UK marketers are not measuring their content marketing ROI with a …
Indicators
78% of B2B Marketers Indicated That Content Creation is The Success Factor Over The Last Year | MZLTD
Surveyed B2B marketers mentioned that the main factor of success over the last year is content creation with a rate of 78%, while the strategy is ranked as the second important factor with a rate of 72%. Then comes at next the content distribution as a factor of success over the last year with a rate …
Indicators
58% of B2C Marketers Are Using the Automated Confirmation Email in North America, 2018 | CMI
The automated confirmation e-mail is ranked as the main type of e-mails that B2C marketers use with a rate of 58%, while event emails are ranked as the second B2C marketers used email type with a rate of 55%. 52% indicated that they are using the promotional emails, then comes at next the monthly newsletters emails …
Indicators
95% of the UK Marketers Are Using Twitter For Their Content Marketing Purposes, 2018 | CMI
The majority of the organizations are using various social media platforms as a part of their content marketing effort. Twitter is ranked as the first used social media platform that the UK marketers use for their content marketing purposes with a rate of 95%, while LinkedIn is ranked as the second used platform with a rate …
Indicators
50% of US Marketers Are Using Photography as Their Content Marketing Approach | IZEA
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Photography is ranked as the first type of content marketing used with a rate of 50%, while info-graphics is ranked as the second used content type with a rate of 49%. 39% …
Indicators
81% of UK Marketers Are Using Analytics Tools in Managing Their Content Marketing Efforts, 2018 | CMI
There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content. 81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a …
Researches
Content Marketing in the UK, 2018: Benchmarks, Budgets & Trends | CMI
The content marketing is the process of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action. 39% of this year’s UK surveyed marketers said that their organizations are in the sophisticated/mature phase of content marketing maturity, while 26% are in …