Tag: Content Marketing

86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …

Using social media and content to market your business is the biggest challenges which marketers have, as a content marketer is continuously creating new content that creates customers. This infographic demonstrates how to create content to generate the new customers your business needs through 7 steps as follows: Write content that nudges users to buy …

Content marketing focuses mainly on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and finally, to drive profitable customer action. Content marketing has become a powerful tool for both private and public sector teams. It can inform, educate and engage audiences effectively, and ultimately impact program outcomes. Figure …

Nowadays marketers need to produce a constant flow of new content (videos, ebooks, and webinars) for blog posts and social media updates. This content serves them in many ways. It improves their search engine rankings, drives traffic to their websites and helps to nurture existing leads. But it can’t be just any content. It has …

Webinars or web events are a high form of content marketing. It can be a powerful training and outreach tool. It also helps in strengthening a company’s brand awareness, increasing exposure in the market besides generating qualified sales leads. Follow the below tips to make web events a great experience for you and your audience: …

Marketing leaders indicated that data-driven management is essential to mobilize, motivate and optimize their teams. They also said that when marketing is aligned with other functional units, businesses see faster revenue growth and higher profitability. Find out more about what marketers said about their views on challenges they face in demonstrating marketing ROI and how …

Content has a direct relationship with decision making because it benefits the end user by providing the information they need to make a purchasing decision. Via the below tips you will learn how to make the right processes & tools to gather analytics, implement scoring, prove ROI, and create accurate reports on your content marketing …

In the 7th annual content marketing survey, you’ll find that 87% of UK marketers surveyed use content marketing. Read the below and gain insights into the UK content marketing strategy, factors influence its success, types of prioritizing its’ activities, marketers’ attitudes about content creation: 74% of UK marketers surveyed have small content marketing teams serving the …