Tag: Content Marketing

Businesses are investing their valuable time and resources into creating compelling content, but their strategy won’t complete without a plan to distribute it. Below are the highlighted points which show companies methods for achieving their most important content marketing objectives: 81% of marketing influencers consider their content marketing and distribution strategy to be successful to …

58% of marketers surveyed claimed that they are planning to increase their investments in email marketing in 2017. Paid advertising in Facebook Twitter, LinkedIn, etc. ranked the second with a rate of 50% of the total respondents who said they will increase the budget in 2017, followed by content marketing with a rate of 47%.

The content marketing is the process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action by creating just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or …

For modern marketers, trying to get the most marketing automation systems can be like trying to plan the best amusement park visit. Interactive content is a powerful tool for marketing automation systems. With it, you create highly engaging forms of content that improve conversion rates, collect better prospect data, and increase lead velocity, all while …

Even the most skilled digital marketers occasionally have campaigns that don’t yield the desired results. To ensure your next campaign doesn’t meet with failure, here we explore the 5 most common digital marketing mistakes people make and how to fix those mistakes. The 5 Most Common Digital Marketing Mistakes and How to Fix Them Not …

For an in-depth on the trends, channels, B2B Marketers tactics, and tools are prioritizing to drive pipeline performance in 2017 and beyond, read the below insights: The number of respondents who indicated their demand budget would decline increased from 8% last year to 13% this year. More than two-thirds of respondents indicated their demand Budgets …

What is interactive content? Interactive content is anything that requires the participants’ active engagement—more than simply reading or watching the content. In return for that engagement, participants receive real-time, hyper-relevant results they really care about. Interactive content is a powerful tool for generation marketers. It was one of the major priorities for marketers. Recognizes trends …

The majority of North American B2C marketers are not sure about the total budget they spent on content marketing, while 25% of B2C marketers spend from 1% up to 99% of their organization’s total marketing budget on content marketing. Only 2% of marketers don’t spend on content marketing.