Tag: Content Marketing

86% of North American B2C marketers are already using content marketing in contrast to 14% don’t use content marketing. Only 40% of marketers whose organizations using content marketing also have clarity on content marketing success, and there is a percentage of 26% doesn’t have information about how successful or unsuccessful their content marketing is.

The infographic importance essence is that it makes data-heavy information clear and easy, digestible for the reader, catch the reader’s attention with eye-catching, colorful details tailored for a specific audience, presents something unique, uses only enough text to get the point across, and hosting the infographic on your website is important because of search engine …

Companies in Southeast Asia have been slow to adopt content marketing due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach and some other reasons. So in 2017, marketers across Southeast Asia will try hard to meet audience expectations in new ways. In addition, they’ll also …

The majority of North American B2C marketers (86%) are already using content marketing and also 63% of B2C marketers report their organizations are much more or somewhat more successful with content marketing than they were one year ago. So this Index consists of indicators identify how marketers are operating in the maturing content marketing industry: …

There was a time not too long ago when digital marketing was all about advertising and “push” messaging.. e.g., online ads, promotional emails & sales campaigns not anymore. In these days, nearly a third of marketer’s (29%)  say content marketing will be one of their top 3 most important activities in the coming year. Coming …

Based on a global survey of more than 14,000 digital marketers and e-commerce professionals across EMEA, North American and Asia Pacific markets, these digital trends highlights some key challenges for businesses making the change, key insights from the research include: 46% of marketers surveyed said that digital permeates most of their marketing activities, up from …

About 1 in 10 of companies and agencies respondents to the top priorities for the company, believes that social media analytics and joining up online and offline data are the top 2 for their organizations in 2017 with rates of 29% and 28% respectively. Followed by Search engine marketing, mobile optimization, mobile app engagement, while …

The modern marketer must create compelling content for people and search engines alike. Content marketing has become a crucial component of effective SEO and overall digital marketing strategy. So, the 2 Essential Components of Effective Content Marketing for Lead Generation Are: 1. Building a Brand With Unique, Quality Content: A company’s content is its brand …