Tag: Conversion

Recently, Snapchat decided to help out its users and provided the new “Snapchat video conversion tool” for them, which was back in April when the feature was first launched within Snap Ads Manager. Businesses can use the feature to convert their normal, horizontally-aligned video content into vertical format clips for Snapchat. More About Snapchat Video …

According to a survey in 2015, marketers were receiving, on average, a staggering $6.50 return for every $1 invested. The best respondents were receiving an influencer marketing ROI of $20 or more, the other 70% of the respondents had an ROI of $2 or better. The conclusion of this survey is that the respondents considered …

Massive changes swept the business sector with the inception of digital marketing. If you have a site or work as an online promotion expert, you know how vital conversion is. Experts consider conversion as an online marketing drive’s lifeblood. Digital marketing campaigns urge clients to sign up. This gives you access to the target client …

Do you know that the average rate of shopping cart abandonment sits at 68%? Well, the key question which is confusing marketers is how they can keep customers hooked and assure more revenue for their business? Read the strategies of how to turn browsers into buyers, leverage social proof for increased sales, and use customer …

Cost Per Conversion is one of the most relevant metrics in marketing. Also known as Cost Per Action (CPA), Cost Per Conversion shows how much money obtaining a real customer who will make a successful conversion actually costs. A conversion could be signing up for something, making a purchase, or watching a video. Consequently, the …

73% of marketers and sales leaders said that a webinar is the best way to generate high-quality leads… After planning, promoting and executing your webinar, how do you take all that incredibly insightful data gathered during the webinar and convert it to sales? In this eBook, GoToWebinar guides you through every step of the webinar …

“Messaging Inspires Trust” says Facebook… Facebook Messenger ads are the perfect way to start conversations with leads about your business, build confidence in your brand, leverage the popularity and convenience of the app to generate more brand awareness and revenue. Today’s consumers expect a highly personalized experience when they interact with brands and delivering personalized …

Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. Average order value (AOV) is one of the most tracked metrics in order to measure personalization success. Personalized recommenders should be in place at key conversion points  such as the product page, …