Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. Average order value (AOV) is one of the most tracked metrics in order to measure personalization success. Personalized recommenders should be in place at key conversion points  such as the product page, …

      Scentbird is an e-commerce startup that is built for the pickiest girl -or boy-, in order to enable them to date luxury perfumes before marrying them. Scentbird gives its subscribers the opportunity to discover fresh new designer fragrances every month, without the need to commit to a full-sized purchase. With customised recommendations …

Orbit Showtime Network (OSN) is considered to be one of the most popular direct-broadcast satellite providers, which providing world class television to millions of households and businesses across the Middle East and North Africa (MENA). It owns more than 180 channels and more than 60 high-resolution channels that provide customers with the most popular movies …

ZINIO is considered to be the world’s first and largest digital newsstand, which enables all magazine readers to access magazine content from the best publishers across the globe. It’s also covering over 6,000 magazines available that allow readers to browse magazines and articles on their favorite mobile or desktop device. For over a decade, ZINIO …

OSHEE is one of the most recognizable brands in Poland for active people, including people who go in for various sports, either as a hobby or professionally, as well as all those who follow current trends in life. It is also the market leader in functional beverages in Poland. It inspires, motivates for action, physical …

Highlighting the value of using social media platforms’ advertising products and services is still controversial, despite there are a huge number of  big brands, businesses, marketers, advertisers, and retailers are depending on social media ad campaigns to reaching new people, increase their potential customers, and drive a great lift in its conversions and sales. The international trading platform, Libertex  is one …

Conversion is the ability to get people to buy things from the online store or converting visitors into customers. It can also mean getting people who visit the store to take other actions that might lead to future sales. The conversion rate is the measuring of the quality of the traffic that the website is …

Vodacom had faced a great challenge on its widely business in South Africa, it had a specific mission with a desire to rebrand its services and change the audience’s image of the company, in addition to being recognized as a digital company and an essential partner for helping people to benefit from new technology and connect with …