Tag: Digital Marketing Technologies

Digital marketers are working on implementing necessary marketing technologies at their organizations, in the sense that their marketing technologies strategies revolve primarily around increasing ROI and improving marketing efficiency. But while marketers are confident that their strategies will put them on the path to success, they are facing several obstacles. There is a combination of …

Marketing budgets are increasing. More money is being spent on digital, at the expense of traditional advertising channels. The marketing budget is a marketing plan in terms of costs. It is an estimated amount of cost that will be required to promote products or services. Generally a part of a marketing plan and a crucial part of the marketing process. Take a glance at the global …

Digital marketing strategies are a series of actions that help marketers to achieve their goals through implemented tactics, these tactics are a set of methods used to promote goods or services of business through selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a …

It’s always important to review the effectiveness of your digital media channels. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your marketing approach. That is why …

When it comes to digital marketing strategies, marketers can create a lengthy scroll of every available technique or technology available. Content marketing ties in heavily with SEO practices, and should aim to provide users with information that will eventually guide them through the buying process. In doing this, you can gain familiarity and trust with …

One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring websites to the algorithms that search engines use to rank websites based on “signals” that the site emits. When it comes to online marketing, most businesses rely excessively on web analytics to …

Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages. Since …

There are many small and medium-sized companies feeling a little out of their depth when it comes to the digital transformation. Unfortunately, there is no one-size-fits-all approach when it comes to the digital era. But there is an approach for every company, and no firm has to embark on finding it all by themselves. Digital …