Marketing is taking on a leading role in digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile-optimized measures but now also incorporates the …
Marketing objectives are goals set by a business when promoting its products or any object, the marketing strategy set in order to achieve the overall organizational purposes. Surveyed marketers reported that sales leads are one of the top marketing objectives in 2018 with a rate of 67%, while leads to customers are ranked as the second high priority objective with …
There was a time not too long ago when digital marketing was all about advertising and “push” messaging.. e.g., online ads, promotional emails & sales campaigns not anymore. In these days, nearly a third of marketer’s (29%) say content marketing will be one of their top 3 most important activities in the coming year. Coming …