Tag: Email Marketing Metrics

Why are email analytics important? Because it is a method to track the way subscribers interact with your email campaigns. This way you can collect and analyze data for each email campaign in addition to the help of bulk email providers and also Google analytics. Without further ado, let’s dive deep into the report for …

The Definitive Guide to Engaging Email Marketing by Marketo will teach you the principles of email marketing in our world today. Moreover, you will discover advanced tactics to make use of marketing automation programs to engage with potential buyers and eventually increase your ROI. The norm is that consumers are constantly overwhelmed with information and …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

There’s a lot to say when it comes to how to do email marketing well. Yet it remains a reliable and key element of any digital multichannel marketing campaign. If you’re reading this content, hence we guess you’ve mastered building your email marketing database and producing compelling email marketing copy. Now you need to find …

Email marketing is the process of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It is a powerful channel to reach the audience, and it can be used to achieve a number of different objectives, so …

46% of marketing influencers indicated that the single-topic e-mail campaigns are the most effective tactic to use that improve the e-mail marketing campaigns engagement, focusing on the subject line and the body content on a single-topic provide marketers with the ability to capture and keep the attention of those subscribers interested in that topic. While 39% …

For half of the marketing influencers globally – who surveyed -, message personalization is their most effective email marketing tactic. Meaningful call-to-action ranked the next with a rate of 38%, narrowly edging out list data segmentation with 37%. Mobile responsive design and automated campaigns lagged behind most effective email practices with rates 28% and 27% …

Email marketing has great benefits for marketers, 23% of marketers surveyed assume that generating more leads is the biggest benefit from the email marketing, followed by a rate of 19% goes to improving sales and 17% improving conversation rates.