Tag: Email Marketing

According to the National Retail Federation, consumers expected to spend a total of $9 billion on the 2018 Halloween making it the second highest Halloween spending seen post-recession. Marketers are racing to get the most of sales they can during this season. Cast through the noise by following these Campaigner tips which can tackle spooky …

In the emerging global economy, eCommerce has increasingly become a vital component of business strategy and a solid catalyst for economic development. The continued expansion of eCommerce could lead to downward pressure on inflation through increased competition, cost savings and changes in sellers’ pricing behavior. From startups to small and medium-sized businesses right through to …

Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Leads drive revenue. At this very moment, every successful B2B brand is executing strategies to produce leads three or four quarters …

Email Marketing Is One of the Most Ubiquitous Digital Marketing Forms Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of …

Email marketing is one of the most ubiquitous—and oldest—forms of digital marketing, poised to grow to over 3 billion dollars this year, up from 2 billion in 2014.  Email marketing remains popular after over two decades of usage because it’s effective. It has a median ROI of 122%, more than four times higher than other …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

The moment you start a business, everything almost seems slow. Statistics show that most small companies collapse at early stages of their business. Growing a small business can cause you a throbbing headache before you find out a solution. However, the secret to a successful business is in marketing. How do you market your business? …

How do you spot success in email marketing if you don’t know what success looks like? The new study conducted by Campaign Monitor analyzed millions of email campaigns to help marketers get the most of their email marketing efforts. The 2019 Campaign Monitor’s email marketing benchmarks provide you with valuable information about the health of …