Tag: Email Marketing

When you’re just starting out in business, it’s normal for budgets to be tight – and online marketing might be the first expense that you think about cutting. But, whilst traditional advertising methods can be costly and difficult to measure, today’s small businesses have certainly got the greatest access to a range of cost-effective and …

There’s a reason that big businesses tend to have a large marketing department filled with top talent: they need it. To effectively create and deploy a marketing strategy that generates leads and converts customers is a monumental task. It’s no wonder, then, those small businesses face numerous challenges when it comes to marketing. Here are …

Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of your emails is to make money, it can also help with that. Email …

The holidays are upon us once again. This time of year brings tremendous opportunity for marketers to drive end-of-year revenue, but you’re not the only marketer looking to strike holiday gold. Following your business-as-usual approach to your holiday email is unlikely to yield the best results this holiday season. That’s where your creativity comes in. …

Email marketing serves to promote your brand and help you reach more people in an effortless way. That would be the simplest of definitions, but in truth, email marketing is so much more than just a generic explanation. Email is the most widely used means of communication – among friends, families, business associates and brands. …

Mailchimp was once considered the leader in email marketing services, but a number of challengers now offer better value and more robust functionality. While there’s nothing wrong with continuing to use Mailchimp, you should at least be aware of what else is out there. This article will cover some of the most powerful and flexible …

According to the National Retail Federation, consumers expected to spend a total of $9 billion on the 2018 Halloween making it the second highest Halloween spending seen post-recession. Marketers are racing to get the most of sales they can during this season. Cast through the noise by following these Campaigner tips which can tackle spooky …

In the emerging global economy, eCommerce has increasingly become a vital component of business strategy and a solid catalyst for economic development. The continued expansion of eCommerce could lead to downward pressure on inflation through increased competition, cost savings and changes in sellers’ pricing behavior. From startups to small and medium-sized businesses right through to …