Tag: Facebook Ads

It’s a new decade. Yet your eagerness to see the best impressions and highest click-through rate in your social media marketing career remain the same. While you might be making great progress, it always comes with hefty Ad Costs that you would rather save. While established companies are able to shoulder aggressive advertising spends, startups …

Rival IQ has released its 2019 Social Media Benchmarks Report includes everything you need to know to benchmark your social media success on Facebook, Twitter, and Instagram against your competitors across these. Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights. So, In this post, we’re …

Facebook has filed a suit against Hong Kong-based ILikeAd Media International Company Ltd. and individuals Chen Xiao Cong and Huang Tao for using its ads to deceive people into installing malware. According to a post from Facebook’s platform enforcement team, the company and the individuals violated its terms and policies around advertising. “To protect Facebook …

A March 2019 legal settlement between civil rights groups and Facebook has consequences that are coming to light. Advertisers, including auto dealers and anyone linking to credit or APR financing offers, will suffer major changes and restrictions to the way Facebook ad targeting is done. The settlement resulted from accusations of unlawful discrimination against minorities, …

Massive changes swept the business sector with the inception of digital marketing. If you have a site or work as an online promotion expert, you know how vital conversion is. Experts consider conversion as an online marketing drive’s lifeblood. Digital marketing campaigns urge clients to sign up. This gives you access to the target client …

Stuck trying to decide where to market your startup? Well, you’re in the right place! When starting a business it is extremely tempting to create an account on every social media platform possible, you feel under pressure to create content immediately and start selling. Take a step back and WAIT. You need to take time …

The holidays, an amazing season in all aspects of life. For shoppers, the holidays are all about getting those special gifts for loved ones. Which in turn means marketers must have the right insights and employ the right tools in order to make this possible.  The perfect gift may seem magical, but in hindsight there’s …

Facebook announced that it will be setting a limit for the number of ads a page can run simultaneously in 2020. The social network is one of the biggest platforms when it comes to advertisements around the world. However, the platform came under scrutiny recently as it was found in the Cambridge Analytica scandal.   …